Loews Hotels Rebrand
Loews Hotels rolled out a new logo across their consumer brand and parent company. I worked as part of a larger team that included marketing, operations, and procurement, to analyze our current print collateral package and assess each item’s cost, effectiveness, and compliance to our green policies. In turn, as lead of the Brand Design Studio, I directed our designers through the redesign of over 500 pieces of print collateral and digital marketing assets — incorporating our findings to develop a consistent, efficient program. The work culminated with the development of a comprehensive style guide, used by internal stakeholders and external partner agencies. The following samples show a range of the projects rolled out at our 18 hotel properties over the year-long initiative.
Stationery
Sales Collateral
Guest Room Collateral
On-Property Promotions
Style Guide Development
Jeannie Kennedy 